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Rush Limbaugh admits what he does every day: “It’s a business”

By Gordon Nash

Recently, in a speech given in acceptance of a talk radio industry award, Rush Limbaugh openly admitted that his number one priority as a broadcaster is not to influence policy or sway peoples’ opinions. Rather, his foremost priority every day is to attract as large an audience as possible, hold that audience as long as possible, and then deliver that audience to advertisers in exchange for large sums of money.

His admission comes at around the 3:40 minute mark.

From last year’s New York Times July 6th article titled Late-Period Limbaugh by Zez Chafets:

Limbaugh can afford to live the way he wants. When we met he was on the verge of signing a new eight-year contract with his syndicator, Premiere Radio Networks. He estimated that it would bring in about $38 million a year. To sweeten the deal, he said he was also getting a nine-figure signing bonus. (A representative from Premiere would not confirm the deal.) “Do you know what bought me all this?” he asked, waving his hand in the general direction of his prosperity. “Not my political ideas. Conservatism didn’t buy this house. First and foremost I’m a businessman. My first goal is to attract the largest possible audience so I can charge confiscatory ad rates. I happen to have great entertainment skills, but that enables me to sell airtime.”

How does Rush’s admission affect how you view his show? Does it change how you view him?

How do you feel about the statements that Rush Limbaugh makes on his radio talk show?

Do you think he makes outrageous statements simply to attract and hold an audience? Why or why not?

Categories : Current Events



Opinion of Rush Limbaugh:

I was and am aware of Rush Limbaugh’s entertaining techniques and “insincere patter” for several years now. I am not a person who listens to his program because I love to hate him, nor do I listen because I believe what he says. I just think of him as a financial wizard and as a failure of a human being. There are many things about Rush Limbaugh’s popularity that appalls me. It is amazing that, literally, millions of people believe that he is speaking the truth; and THEY think just the way HE (Limbaugh) thinks! How did we end up with so many ignorant people in the United States? Even more appalling, he doesn’t really mean what he says, but, obviously, enjoys the exploitation of the ignorance of a specific percentage of our population.

I am a member of a large family that believes: if we do not contribute to the betterment of society, why are we inhaling oxygen that someone more deserving could breathe? Rush Limbaugh may not have this philosophy of life–to contribute to the betterment of society, and I DO know he has contributed and raised money for blood cancer victims and soldiers, but does that save his image enough to be regarded as a generous man of great integrity? Does he really want to “go down in the books” as just a vaudeville player and buffoon?

Perhaps it is integrity that is the least important quality to which Rush Limbaugh aspires. It is a shame because he is capable of entrancing a huge audience, yet, contributes nothing to that audience’s education and betterment. He will not go down in history as a man who had integrity, honor, and will “live on in the hearts of mankind.” Rush Limbaugh does not possess admirable convictions, such as honesty, strength of character, empathy, fair-mindedness. He is without a value system that recognizes the importance of contributing to a society. He, daily, demonstrates that he is using up quite a lot of oxygen, and his memory will not be that of an honorable citizen of America..


I’ve been trying to find a couple of Limbaugh quotes, but with no luck. If anyone can help, I’d appreciate it.

First, I beleive Rush told Larry King that, ‘if the money was in liberal talk radio. I’d be doing liberal talk radio.’

Second, he stated that he was no political guru. He was an entertainer.

If anyone can find me a source for this, I’d be most appreciative.


Rush has been and can’t help being what he is - an opportunist. His so-called facts often sound made up (i.e. no one else uses them) and everything conveniently fits into the left wing/ right wing paradigm he uses to tout his views.

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